Socialnomics 101

Posted on January 17, 2011. Filed under: icloudsuccess, twitter | Tags: , , , |

Socialnomics 101

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At , we have a five-step process to develop your social media presence. Its not just about having a Facebook fan page or twitter account, but about having a voice within these social media outlets and maintaining a sense of purpose. Its not enough to just do it anymore, but doing it strategically and with reason. This is a fluid process that takes time and energy and is continuously evolving. Devoting proper resources to social media is essential today, let us help. Listen What are people currently saying about your company or brand? Is it what you want them to be saying? What kind of image do you have in the eyes of the consumer? Socialize – Collaborate with our Social Media Professionals to introduce or change your presence on Facebook, twitter, and YouTube. Respond to what people are saying about you. Find that sense of purpose and create a voice for your company that is both relevant to business goals and strategic in action. Reach Getting closer to the consumer shows your company is human and within reach for your audience. Maintaining this relationship shows your company or brand has experience and will create a community following. Change – Adapt. Be proactive in organizational transformation. Voice your business processes. Measure How is social media affecting ROI? In what areas do you need to step up or modify? Then, start all over and keep listening.


The reason you are here is because of your interest in Social networking.

What is Socialnomics ?

The ability of social media to generate exponential returns for individuals and businesses. A subset of this is that in the future we will no longer search for products and services, rather they will find us via social media.

The ability of social media to generate exponential returns for individuals and businesses. A subset of this is that in the future we will no longer search for products and services, rather they will find us via social media.

Socialnomics was founded by Erik Qualman with the intent of providing Social & Mobile Statistics, Studies & Surprises.

21 Social Media Predictions for 2011

  1. Facebook will go public and make the current $50 billion dollar valuation look like a bargain. Mark Zuckerberg remains as CEO rather than hire someone with more experience like Yahoo and Google did in the past.
  2. The Federal Trade Commission (unfortunately) will adopt privacy rules in the hopes of protecting the people. Innovation will be stifled.
  3. Social search will flex its muscle.
  4. Social commerce will flex its muscle.
  5. Companies will try to determine how best to integrate with the explosion of social gaming.
  6. Twitter will be acquired, most likely by a media company like CNN. Twitter has proven successful when coordinating closely with major events on television (e.g., World Cup, helping resurrect MTV Video Music Awards from the dead, etc.). With its new platform, Twitter is poised to make money. However, can it avoid becoming the next Digg?
  7. Facebook wrestles with its continued international expansion and faces difficult challenges in Japan and China.
  8. If you don’t have a mobile version of your site today, you are already behind.
  9. More and more, a marketer’s job will be focused on getting a consumer to publicly rate a product or service. (See social commerce and social search above.)
  10. Groupon will regret turning down Google’s $6 billion dollar offer when local imitators start to nibble at its market share. Groupon will also realize there is a limit to the number of “wow deals” out there.
  11. Social media technologies will start to consolidate and only the strong will survive: Facebook, Twitter, LinkedIn. (Sorry, Foursquare, MySpace, Orkut, Gowalla, etc.)
  12. Google becomes the next Microsoft and Facebook becomes the next Google.
  13. Social media becomes core to every business – not just the marketing and PR departments either. It will be central to the entire business strategy and affect recruiting, customer service, sales, etc.
  14. B2B companies will catch up to B2C companies in using social media.
  15. There will be fewer “social media” gurus. Those who can’t drive meaningful results will be left behind.
  16. We will see more practical use of geo-location tools. For example, if you go to Starbucks every morning, as soon as you are in the car and 10 minutes away from the store, your coffee order will be placed and ready when you arrive.
  17. Fifty-four percent of all companies block social media in the workplace. Expect this number to decline as companies start to leverage their employees more and more as media outlets.
  18. Social media activities will increase due to advances in mobile technology and a drop in the price of tablets. This will help to offset some of the social wear out from the older demographics. Baby boomers will still use it, but less frequently. Similar to how portals and e-mail usage trended.
  19. More people will learn they can plug their laptops into their high-definition televisions and watch online content and get rid of their cable television service – and bill. This will only result in the intensification of Net neutrality talks in Washington.
  20. We will see more social capabilities integrated into e-readers.
  21. The trend of marketing dollars moving from traditional media to digital media continues at a rapid pace.

By Erik Qualman July 30, 2009 Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics. May 05, 2010 Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.

How do we Transform Social Networking to Socialnomics?

  1. By identifying through current trends of third party platforms what we can master for branding our footprint in discovery on search engines.

Active Daily management of profiles on:

  1. Yesterday it was said, “YOU HAD TO PAY TO PLAY”. Today it is a fact, “You have to play to play”.

Management includes representation of all aspects of each third party platforms

●      Pictures related to content

●      Videos 5 per month at our direction

●      Blogs update as information is disseminated

●      Tweets 4 times a day

●      Relevant tagging of all content every time uploaded

●      To create back links to

Connecting all social networking sites and the ilivetoday and Blvdtoday network.

Creating unique video content.

5 line ad on the sidebar of and sponsor page

Featured business picture on

For total committed time of 10 hours per week including 1 hour  weekly access to training for any member of your staff to learn how to manage social networking.

Unlimited full email and phone support for client’s social networking.

3.Creat a base, a porthole, a launching pad so that your nugget of gold becomes a vine of gold.

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Earthquake Woke me up

Posted on March 17, 2010. Filed under: david lettermam, diabetes, earthquake, Jim Greenleaf, preexisting condition | Tags: , , , , , , |


couldn’t go back to sleep…all I could think about was…

Yoko Ono is following me on Twitter.

Norman Lear made me a Regular in a TV Series.

David Letterman brought me up on stage at the Comedy Store.

I Guest Starred with Penny Marshall on Lavern and Shirley.

Dennis Quad and I talked about old times.

I interviewed John Wooden and Tommy Lasorda.

I sat with Frank Sinatra and Walter Alston on Opening Day on the bench at Dodger Stadium.

Ron Howard directed in a Movie with Henry Winkler.

Lee Strasburg critiqued me in a scene.

Rodolfo De Anda and I laughed together in Acapulco.

But I don’t have Health Insurance because I HAVE A PREEXISTING CONDITION! Diabetes !!!

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