Socialnomics 101

Posted on January 17, 2011. Filed under: icloudsuccess, twitter | Tags: , , , |

Socialnomics 101

Location: Blvd Today Cafe / King Photo Supply
Street: 749 W. Lancaster Blvd
City/Town: Lancaster, CA
Website or Map:
Phone: 661.948.8442

At , we have a five-step process to develop your social media presence. Its not just about having a Facebook fan page or twitter account, but about having a voice within these social media outlets and maintaining a sense of purpose. Its not enough to just do it anymore, but doing it strategically and with reason. This is a fluid process that takes time and energy and is continuously evolving. Devoting proper resources to social media is essential today, let us help. Listen What are people currently saying about your company or brand? Is it what you want them to be saying? What kind of image do you have in the eyes of the consumer? Socialize – Collaborate with our Social Media Professionals to introduce or change your presence on Facebook, twitter, and YouTube. Respond to what people are saying about you. Find that sense of purpose and create a voice for your company that is both relevant to business goals and strategic in action. Reach Getting closer to the consumer shows your company is human and within reach for your audience. Maintaining this relationship shows your company or brand has experience and will create a community following. Change – Adapt. Be proactive in organizational transformation. Voice your business processes. Measure How is social media affecting ROI? In what areas do you need to step up or modify? Then, start all over and keep listening.


The reason you are here is because of your interest in Social networking.

What is Socialnomics ?

The ability of social media to generate exponential returns for individuals and businesses. A subset of this is that in the future we will no longer search for products and services, rather they will find us via social media.

The ability of social media to generate exponential returns for individuals and businesses. A subset of this is that in the future we will no longer search for products and services, rather they will find us via social media.

Socialnomics was founded by Erik Qualman with the intent of providing Social & Mobile Statistics, Studies & Surprises.

21 Social Media Predictions for 2011

  1. Facebook will go public and make the current $50 billion dollar valuation look like a bargain. Mark Zuckerberg remains as CEO rather than hire someone with more experience like Yahoo and Google did in the past.
  2. The Federal Trade Commission (unfortunately) will adopt privacy rules in the hopes of protecting the people. Innovation will be stifled.
  3. Social search will flex its muscle.
  4. Social commerce will flex its muscle.
  5. Companies will try to determine how best to integrate with the explosion of social gaming.
  6. Twitter will be acquired, most likely by a media company like CNN. Twitter has proven successful when coordinating closely with major events on television (e.g., World Cup, helping resurrect MTV Video Music Awards from the dead, etc.). With its new platform, Twitter is poised to make money. However, can it avoid becoming the next Digg?
  7. Facebook wrestles with its continued international expansion and faces difficult challenges in Japan and China.
  8. If you don’t have a mobile version of your site today, you are already behind.
  9. More and more, a marketer’s job will be focused on getting a consumer to publicly rate a product or service. (See social commerce and social search above.)
  10. Groupon will regret turning down Google’s $6 billion dollar offer when local imitators start to nibble at its market share. Groupon will also realize there is a limit to the number of “wow deals” out there.
  11. Social media technologies will start to consolidate and only the strong will survive: Facebook, Twitter, LinkedIn. (Sorry, Foursquare, MySpace, Orkut, Gowalla, etc.)
  12. Google becomes the next Microsoft and Facebook becomes the next Google.
  13. Social media becomes core to every business – not just the marketing and PR departments either. It will be central to the entire business strategy and affect recruiting, customer service, sales, etc.
  14. B2B companies will catch up to B2C companies in using social media.
  15. There will be fewer “social media” gurus. Those who can’t drive meaningful results will be left behind.
  16. We will see more practical use of geo-location tools. For example, if you go to Starbucks every morning, as soon as you are in the car and 10 minutes away from the store, your coffee order will be placed and ready when you arrive.
  17. Fifty-four percent of all companies block social media in the workplace. Expect this number to decline as companies start to leverage their employees more and more as media outlets.
  18. Social media activities will increase due to advances in mobile technology and a drop in the price of tablets. This will help to offset some of the social wear out from the older demographics. Baby boomers will still use it, but less frequently. Similar to how portals and e-mail usage trended.
  19. More people will learn they can plug their laptops into their high-definition televisions and watch online content and get rid of their cable television service – and bill. This will only result in the intensification of Net neutrality talks in Washington.
  20. We will see more social capabilities integrated into e-readers.
  21. The trend of marketing dollars moving from traditional media to digital media continues at a rapid pace.

By Erik Qualman July 30, 2009 Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics. May 05, 2010 Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.

How do we Transform Social Networking to Socialnomics?

  1. By identifying through current trends of third party platforms what we can master for branding our footprint in discovery on search engines.

Active Daily management of profiles on:

  1. Yesterday it was said, “YOU HAD TO PAY TO PLAY”. Today it is a fact, “You have to play to play”.

Management includes representation of all aspects of each third party platforms

●      Pictures related to content

●      Videos 5 per month at our direction

●      Blogs update as information is disseminated

●      Tweets 4 times a day

●      Relevant tagging of all content every time uploaded

●      To create back links to

Connecting all social networking sites and the ilivetoday and Blvdtoday network.

Creating unique video content.

5 line ad on the sidebar of and sponsor page

Featured business picture on

For total committed time of 10 hours per week including 1 hour  weekly access to training for any member of your staff to learn how to manage social networking.

Unlimited full email and phone support for client’s social networking.

3.Creat a base, a porthole, a launching pad so that your nugget of gold becomes a vine of gold.

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Facebook over takes Google!!

Posted on March 24, 2010. Filed under: facebook, Jim Greenleaf, Social Media Revolution | Tags: , , |

Socialnomics… Where R U?

By Erik Qualman

The week of SXSW Interactive Conference in Austin is an appropriate time for data to show that Facebook has overtaken Google in U.S. Market Share according to recent data from Hitwise.

Facebook surpasses GoogleFacebook surpassess Google in traffic in the U.S. according to Hitwise

While I’ve often said that Google views Social Media as their top competition, this rapid ascent by Facebook is astounding.

Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week in the U.S. Globally Facebook has 450 million users and would be the third largest country in the world behind China and India.

There is a great post on Digital Beat by Devindra Hardawar that goes into more detail:

+ Facebook 7.07% U.S. web traffic vs. Google 7.03%
+ Facebook traffic +185% vs. Google 9%
+ Comscore still ranks Google ahead of Facebook
+ TechCrunch still ranks Facebook behind Google, Yahoo and MSFT

Who Will Win the War?
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Day 1 in Jamestown Ca. With Jim Greenleaf

Posted on April 16, 2009. Filed under: facebook, jamestown ca, jim geenleaf, vblog | Tags: , , , |




Kent Macfarlane, Christian Coville and Randi-Lynn Santa Cruz like this.

 Randi-Lynn Santa Cruz at 9:31pm April 13

That’s wonderful Jim!!! And it’s by my favorite place on earth YOSEMITE!! You are blessed! 🙂

 Paula Archuleta at 9:40pm April 13

Good luck on your career choice and I like your wine choice.

 Jim Greenleaf at 9:45pm April 13

Randi…come visit anytime you want
Paula…the Motherload and Merlot who could ask for moe..!

 Jeannette Howard Maeder at 9:46pm April 13

Don’t drink too much of that Merlot wine and be hung over for your new position. 😉 haha Remember that BAD SANTA MOVIE?! 🙂 Just kidding! 🙂 lol

 Christian Coville at 9:48pm April 13

I always knew Santa was real……


 Sherri Hayden at 9:55pm April 13

Jim ~
wow you left Palmdale!! I remember meeting you when you first did the movie Animal House I was 16yrs old and I remember you the most at my mom’s record store ( FLIPSIDE RECORDS) you were crazy FUN!!
boy did we have some fun ,I still could beat you in foos ball I bet hahaha Remember the bong room at my mom’s shop hahahahahaha Hey man I wish you luck in your new adventure santa. Love ya sher

 Jim Greenleaf at 10:00pm April 13

Jeannette… one glass just tired I will be ready 4 tommorrow..!
Christian… you know your on the nice list..:)
Sherri… you have me confused with my twin brother…the bong room…LOL…OKAY I STILL LOVE YOU…tell mom hi!

 Karen Marie Sullivan at 10:05pm April 13

looking forward to the day sequel

 Jeannette Howard Maeder at 10:08pm April 13

Santa-I know I’m on your bad list. I’ll try to do better by Christmas…maybe I’ll make your good list by then. 😉 Ok…just one glass. 🙂 Good thing it’s just a drug test and not an alcohol test. 😉 lol Have a good day tomorrow! GOOD LUCK! xo

 Jim Greenleaf at 10:18pm April 13

Karen…Me too…old school in the house… will take the laptop outside!!!
Jeannette… you on the bad list?…after 8th grade…hey jude and a bra strap…never on the bad list..!

 Jeannette Howard Maeder at 10:23pm April 13

HA! Now you have to explain that Hey Jude bra strap remark! lol Are you sure you’ve only had one glass of wine?
Looked like a large glass to me! 🙂

 Jim Greenleaf at 10:44pm April 13

I can feel your pain…just one glass…and wasn’t it the last dance? LOL 🙂

 Niki Russ at 4:17am April 14

Good Luck Jim….Looking forward to following your journey on FB.

 Jeri Ellsworth at 6:02am April 14

Great choice it’s a wonderful area. Knock their socks off today.

 Brian Deuel at 6:16am April 14

Yosemite? Now I’m really jealous and feel even MORE trapped in Michigan!

Just kidding. Knock ’em dead, Jim!!

 Tanya Jacobson-Smith at 6:38am April 14

Jim…I don’t really remember you from PHS but you seem like a great guy and I see you as a perfect Santa figure! Good luck in your new job…hope you still have time to be Santa because I’d hate to see you give that up.

 Jim Greenleaf at 6:49am April 14

Niki…Thanks I will be honest in my walk.
Jeri…This is a pin ball game…and as u know I’m the best!
Brian…As I look out my window…In the stillness of the forest I sence there is much more to life then all bullshit I’ve walked away from…Today is truely the first day of the reast of my life…wow…from half empty to half full in 325 miles…:)
Tanya…Santa is my heart…Jim’s just along for the ride..!

 Tanya Jacobson-Smith at 6:51am April 14

I wish I lived closer…I would hire you as my Santa for photos…I know you would be perfect.

 Jeri Ellsworth at 6:53am April 14

Jim. We’ll have to have a pinball shootout sometime to determine this. 😉

 Jim Greenleaf at 7:04am April 14

Tanya…we we’re never as close as we are now…the INTERNET PUTS US IN THE SAME ROOM… Santa’s Village is on the INTERNET @ it’s free it’s Santa’s Social Network go their join and create your own Christmas page with your family and friends and Santa will be their for you in the spirit of living 365…!!! 🙂
Jeri…I would expect no less from u. :_

 Tanya Jacobson-Smith at 7:12am April 14

You are right about that Jim…the internet can be a wonderful place. It tranports us through time and space to be with our wonderful friends both old and new. I will check out your site.

 Jaymie Higgs-Salas at 8:20am April 14

Hi Jim! You are so cool! It has been about 20 years since you lived across the street and walked over in your bare feet all the time, chased by your kids! No more Pizza Place…had some fun. Think I may have even won some of your money at Jim’s weekly poker game! You are so much fun. Good luck to you in your decision to leave the “comfort zone” of Palmdale and strike out on a new adventure! God bless my friend!

 Jim Greenleaf at 8:17pm April 14

Tanya…what did u think?
Jaymie…God bless you…and keep me in your dreams.

 Rob Briggs at 4:02pm April 15

I was referring to finding the Merlot – not drinking

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The New Facebook

Posted on March 14, 2009. Filed under: facebook, friend, google, inner child, internet, Jim Greenleaf | Tags: , , |



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Posted on March 4, 2009. Filed under: facebook, google, inner child, internet, Jim Greenleaf | Tags: , , , , , , |



Facebook um…can u see throu me..?

sometimes on face book i don’t get it


i’m still all alone

i’m googling


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