Socialnomics 101 BLVD TODAY CAFE 01.08.2010

Posted on December 21, 2010. Filed under: Cloud computing, social media presence, social networking for business, socialnomics 101, socialnomics seminar | Tags: , , , , |

Socialnomics 101

$10  RSVP NOW – Limited Space

Time: January 8, 2011 from 10am to 12pm

Location: Blvd Today Cafe / King Photo Supply
Street: 749 W. Lancaster Blvd
City/Town: Lancaster, CA
Website or Map:
Phone: 661.948.8442

At , we have a five-step process to develop your social media presence. Its not just about having a Facebook fan page or twitter account, but about having a voice within these social media outlets and maintaining a sense of purpose. Its not enough to just do it anymore, but doing it strategically and with reason. This is a fluid process that takes time and energy and is continuously evolving. Devoting proper resources to social media is essential today, let us help. Listen What are people currently saying about your company or brand? Is it what you want them to be saying? What kind of image do you have in the eyes of the consumer? Socialize – Collaborate with our Social Media Professionals to introduce or change your presence on Facebook, twitter, and YouTube. Respond to what people are saying about you. Find that sense of purpose and create a voice for your company that is both relevant to business goals and strategic in action. Reach Getting closer to the consumer shows your company is human and within reach for your audience. Maintaining this relationship shows your company or brand has experience and will create a community following. Change – Adapt. Be proactive in organizational transformation. Voice your business processes. Measure How is social media affecting ROI? In what areas do you need to step up or modify? Then, start all over and keep listening.

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5 Reasons the Cloud Should be in Your Office

Posted on October 15, 2010. Filed under: business communication, Cloud computing, mobility, security, successful business | Tags: , , , , |


Guest post by Jennifer Williams

Businesses operate differently from one another when it comes to their practices and operational standards, but a trend you’ll see lately is that many are jumping into using the Cloud as their main organizational and communication system. Businesses that have the Cloud have been found to be more successful when it comes to dealing with clients and prospective clients due to collaboration abilities and having everything kept in one main place for easy access.

It also makes it easier for the company to train new and veteran employees when new software systems are implemented. One of those operational standards that should be used, especially by small businesses, is the Cloud. The Cloud helps protect all of your documents over the Internet, instead of your computer’s hard drive or an external hard drive.

There are five main reasons for running your business in the Cloud. They include the following:

1. Security

Believe it or not, security is the name of the game when it comes to operating your business in the Cloud. Some people think that having your documents in the Cloud on the internet is unsafe because others can see them or you have less access to them. However, that could not be further from the truth. The companies that built Clouds invested a lot of their time and money in security features, backup, and data protection for their customers. So, in the end, your documents are safer in the Cloud than on your computer’s hard drive.

2. Mobility

The second benefit of having your business in the Cloud is an obvious one, and could be first on the list; it is mobility. Mobility is so obvious, because if all of your data is being stored on a Cloud on the internet, you will be able to access every piece of data anywhere you can acquire an internet connection. This includes coffee shops, libraries, schools, home, work and other people’s houses.

3. Costs

The costs for using the Cloud on the internet these days is unremarkable. An external hard drive with a terabyte of space will cost roughly $100 to purchase. On the other hand, the Cloud will cost you around $50 per year for unlimited space. That means you will never run out of space, and this is important for businesses that produce a lot of content, documents, and data on a daily basis. You will need to either remove items from your external hard drive or buy a second or third one to store all of that data.

4. Environmental Friendly

Using the Cloud means that your business will be friendlier to the environment. How So? The longer and more in depth you use the Cloud, the longer your computers and other business hardware will last, meaning you do not have to dispose of equipment as often.

5. Subscription Service

The Cloud is a subscription service for your data storage. This means that you can tailor your storage needs from month to month, since you will more than likely be paying a monthly fee. If you need to end the subscription for some reason, you can at any point in time.

So what’s out there?

There’s many different types of cloud services that are out there, so once you figure out the extent of your needs, you can successfully pick a Cloud platform you can be happy with.

  • NetSuite– a full CRM that offers all facets of business from document collaboration to accounting software
  • Google Docs– Cloud collaboration on documents, spreadsheets, drawing, charts etc. The ability to customize and share folders within a team. There are also privacy options for all documents.
  • Zoho– 20 business and productivity applications.

Running a business in the Cloud protects your data, documents, and company information from hackers and computer crashes, and is a tried-and-true method for many successful businesses.

This is a guest post by Jennifer Williams who is a writer, turned traveler, turned blogger, who is slowly slinking her way into the social media and blogging landscape. You can follow her new Twitter account: @JKWilliams82. You can also guest blog on TechPP and share your tips with the rest!

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Welcome to the Social Media Revolution

Posted on March 30, 2010. Filed under: ilivetoday, internet intergration, Jim Greenleaf, self-management | Tags: , , , |

Written by Erik Qualman

Is Social Media a Fad or the biggest shift since the Industrial Revolution?  Welcome to the Social Media Revolution:

Stats from Video (sources listed below by corresponding #)

  1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
  2. Social Media has overtaken porn as the #1 activity on the Web
  3. 1 out of 8 couples married in the U.S. last year met via social media
  4. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  5. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)
  6. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
  7. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – is the #1 social network
  8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  9. 1 in 6 higher education students are enrolled in online curriculum
  10. % of companies using LinkedIn as a primary tool to find employees….80%
  11. The fastest growing segment on Facebook is 55-65 year-old females
  12. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
  13. 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?
  14. Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
  15. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  16. The #2 largest search engine in the world is YouTube
  17. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  18. There are over 200,000,000 Blogs
  19. 54% = Number of bloggers who post content or tweet daily
  20. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  21. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  22. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
  23. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  24. 34% of bloggers post opinions about products & brands
  25. People care more about how their social graph ranks products and services  than how Google ranks them
  26. 78% of consumers trust peer recommendations
  27. Only 14% trust advertisements
  28. Only 18% of traditional TV campaigns generate a positive ROI
  29. 90% of people that can TiVo ads do
  30. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
  31. 25% of Americans in the past month said they watched a short video…on their phone
  32. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
  33. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  34. In the near future we will no longer search for  products and services they will find us via social media
  35. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
  37. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
The above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!
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Huge Thanks to These Outstanding Sources
Below are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.
A huge thanks to all below:
  1. Source: Grunwald Associates National Study – Trendsspotting Blog |Millenials Conference
  2. Source: Huffington Post
  3. Source: McKinsey Study also posted by David Dalka
  4. Source: First Stats: United Nations Cyberschoolbus Document
    Facebook Stat: Mashable
    iPhone Stat: Apple
  5. Source: Facebook
  6. Source: TechCrunch
  7. Source: comScore
  8. Source:  Attempting to relocate
  9. Source: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%
  10. Source: Inside Facebook Blog
  11. Source: Twitter & World Population Data
  12. Source: Attempting to relocate
  13. Source: Metro Newspaper
  14. Opinion, not a statistic
  15. Source: TGDaily
  16. Source: – calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on thisWikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.
  17. Source: China Internet Information CenterTechnoratiWikipedia
  18. Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  19. Opinion, not a statistic
  20. Calculated based of Wikipedia article data found at
  21. Source:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
  22. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  23. Opinion, not a statistic
  24. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)
  25. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
  26. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
  27. Source: Starcom USA-TiVo
  28. Source: Nielsen
  29. Source: Solutions Research Group
  30. Source: Henry Blodget Silicon Alley Insider Just as the URL shows it’s not 35% of all books sales, but rather if a Kindle Version and a Book Version are available the buyer selects the Kindle version 35% of the time.
  31. Source: Yahoo Finance
  32. Opinion from Socialnomics
  33. Source: Facebook
  34. Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single

If anyone sees any inaccuracies or has better source information please let me know!

Also, if you haven’t seen Marta Kagan’s “What The F**K is Social Media”presentation,  it’s amazing! Many of the same eye-popping facts are contained in it – as well as many more.  Plus, it does a much better job of providing insight than my video which is designed to grab attention.  Kagan’s presentation informs, check it out!

To watch a video with millions of YouTube views and deservedly so, please check out Karl Fisch and Scott McCleod’s Did You Know? It is filled with compelling stats that relate to globalization, education and technology – Love it!

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Bonnie Gillespie Book Signing

Posted on March 5, 2010. Filed under: Bonnie Gillespie, facebook, ilivetoday, Jim Greenleaf, self-management | Tags: , , , , |

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The Rainmaker Introduction

Posted on March 2, 2010. Filed under: Cloud computing, Jim Greenleaf, social networking, type 2 diabetes | Tags: , , , , , |

The Rainmaker


In 1977 I became a member of the Screen Actors Guild and have had an ongoing affair with my dream, the first love of my life, acting. I was a fulltime Actor Starring in Movies and TV Shows capturing rolls playing younger than my age.  My acting credits are forever itched at All of a sudden I was in between age group and the rolls became harder to get. Acting is a life and death proposition.  I had to find a more consistent paycheck while raising my incredible children.

I found that paycheck in 1983 landing in a career as a retail car salesman in the Auto Industry. I could let go of my dream and still persuaded my acting career. Don’t get me wrong every time I had the opportunity sell a car it became a performance. It got to the point that when I would receive a voucher after the car deal I would convince myself that getting paid for my performance made me a professional actor.

In 1991 one fateful night in I rolled a Ford Festiva seventeen times losing the next two years of my life to a hospital bed at the USC Medical Center recovering from a major hip injury.

Upon recovery in 1994 I went to working for the State of California as a Public Relations Director for A County Fair soliciting over three quarters of a million dollars annually in cash and in-service Sponsorships. I handled all of the advertizing as well taking care of all the needs of the VIP’s.

I left to start my own video production company. I created and producing over 200 regional commercials. However I still had the longing to reconnect with my first love. In 1997 I was setting at home in my own pity party channel surfing. I came across a local low power TV station in my community. The programming consisted of four or five local shows and fed taped programming from other sources.  I went down to the Station to see for myself how the local programming was created. To my surprise it was generally a single camera operation with a little lighting and a switcher to go from live to pre-recorded commercials. There were no rules when it came to broadcasting over the airwaves in a local market. That’s right no FCC, no delay in the signal, only the freedom to do what ever you wanted, it was the Wild West all over again. Pretty much like it is now in the world of social networking on the Internet.

“Necessity is the mother of invention.” Using the tools I had mastered in the previous twenty years I created my own TV Show. This was a no brainer! I produced a live daily one hour show. It consisted of live segments with guests and peppered with live phone calls and give-a-ways. Did I mention no delay of the signal? (ROTFL) To build the audience I would tape community events and interviews. I sold segments and created commercial’s and had sponsors.

I entered the world of Social Networking, however, at the time I had no idea what that was. I had embarked a very ambitious and lucrative venture. On 9/11/2001 my world changed and with the creation of the Patriot Act live TV was dead.

I found myself back in the Auto Industry and became an Internet Sales Manger developing state of the art applications. I eventually became a Finance Manger and made over $150,000.00 annually in the height of the Auto Business. In the Auto Industry there is one rule when it comes to leaving a dealership. That rule is; “As long as you improve your station in life it’s okay to move on.” In 2007 with enough money saved to last one year I left once again to pursue my first love one last time.

I went back to the SAG asking for reinstatement which of course they denied. I then found myself one day a Best Buys. To my amazement there was an entire wall of product in the computer department dedicated to Web Cams and if that were not enough five employees were trying to answer all the question being asked by customers ages 15 to 80. I watch for quite sometime listening to the questions and answers.

The next day I returned after a night spent on my starter computer on the Internet (which of course the connection was dial-up). Best Buys were selling Web Cams from $10.00 to $149.00. After deciding who the most informed sales consultant was, keep in mind this was years before the GEEK SQAUD was a glimmer in some lower level executive’s eye, I jump in asking, “What was the best buy at Best Buy for my buck?” “Do you want the truth?” he said as he pushed his glasses against his forehead with his index finger. This clown would never make it in the car business. “Sure.” I replied knowing the truth would set me free.

He proceeded to pour his precise little world of techno plasma knowledge filled crenel to me. Information so valuable to this day it rings in though my head. Why is youth wasted on the young? I walked out of there with a $29.00 Logitech Wed Cam that I still use today.  In this book you will learn what took place in the last three years to make me the RAINMAKER of Social Networking. When we are done I will seed your computing cloud so that after the storm not only will you see the Rainbow, but, you will have your pot o’ gold finding your economic reward through the commerce in the new order.

P.S. This book is dedicated to that sells consultant at Best Buys for handing the key to the gate. Who today is probably flipping burgers at Mac Donald’s.

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ilivetoday The Pod Cast Show 02.19.2010

Posted on February 20, 2010. Filed under: Cloud computing, Jim Greenleaf, podcast, self-management, vblog | Tags: , , , |


Is what ever you bring to the table. Tells us about your Blog and why your into Social Media.

Featured Blogs

LAIR OF THE YAK (Episode 94: Meet author ANGELINE HAWKES)

NOTE: Airs 9PM Eastern
TONIGHT as part of our WOMEN IN HORROR APPRECIATION MONTH celebration, we welcome Angeline Hawkes, author of THE COMMANDMENTS, PORTALS OF TERROR, THEN COMES THE CHILD and SHADES OF BLOOD AND SHADOW (among others). Come on down and pick Ang’s brain!

Starting: tomorrow at 6:00 pm

Challenging Paranormal Field

What Now? 

JOIN THE HauntingsTelevison ning site at-

When I first heard about this, I have to be honest; I thought it was just another group of crazies out there proverbially holding hands on the internet again – where (Lets Face It) most crazies seem to find a home &/or a companion or two to while away their hours in a blissful feeding frenzy of conspiracy and tin foil hats.

Frankly, I wish that would have been the case this time, as I would have felt much better, and certainly more secure in simply brushing them all aside in one clean sweep, But the more I began researching the technology, the claims and the evidence of these individuals – well frankly the more disturbing the facts surrounding their claims, and the technology existing to support them, became.

As a researcher, I have explored virtually anything & everything one might possibly care ‘or not care’ to explore, I have walked in haunted houses, tracked big foot on more than one occasion and even sat up all night waiting with a group of folks expecting a space ship to land, and its occupants to greet them. Most were neither haunted, nor did I get greeted by a firm hand shake or even so much as a lit finger of an ET.. sigh.

In all fairness, I have also run into many things which simply can not be explained, and thus were indeed paranormal, or outside of explanation from which they could be made by genuine effort “normal”. – So I know these events indeed do occur.

The paranormal has never been a ‘belief’ system for me personally, it has always been a field of study; as such, scrutiny or what has come to be known as ‘debunking’ is a vital part of that field.

And all of that was said to bring me to this: SOMETHING I CAN’T DEBUNK-

SPECIAL GUEST INTERVIEWS: Featuring- Derrick Robinson, President of the Freedom From Covert Harassment and Surveillance group, he along side others strongly believe, that their lives are being invaded by covert surveillance technology, and what they might tell us all, could change everything.

I invite you to hear from them personally, Feb. 22nd at:
http://www.blogstar.c… [9:10pm Pacific.]

listen for yourselves, then-You be the judge.

Radio Rod

Starting: next Monday at 9:10 pm

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ilivetoday Pod Cast 02.18.2009

Posted on February 19, 2010. Filed under: blogstar, Cloud computing, cure for type 2 diabetes, ilivetoday, Jim Greenleaf | Tags: , , , , |

Ilivetoday febuary 18

First segment Cloud Computing, think otside the box

Wikapedia defines

Cloud computing is Internet– (“cloud-“) based development and use of computer technology  1*(“computing“).[1] In concept, it is a paradigm shift whereby details are abstracted from the users who no longer need knowledge of, expertise in, or control over the technology infrastructure “in the cloud” that supports them.[2] Cloud computing describes a new supplement, consumption and delivery model for IT services based on Internet, and it typically involves the provision of dynamically scalable and often virtualized resources as a service over the Internet.[3][4]

The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.[5] Typical cloud computing providers deliver common business applications online which are accessed from a web browser, while the software and data are stored on servers.

1*Computing is usually defined as the activity of using and improving computer technology, computer hardware and software. It is the computer-specific part of information technology. Computer science (or computing science) is the study and the science of the theoretical foundations of information and computation and their implementation and application in computer systems.Jump to: navigation, search

Everything as a service (EaaS,[1] XaaS[2], *aaS[3]) is a concept of being able to call up re-usable, fine-grained software components across a network.[4] It is a subset of cloud computing. The most common and successful example is software as a service (SaaS), but the as a service moniker has been associated with many other functions including communication, infrastructure and platforms, most of which are core components of cloud computing. With extremely low barriers to entry (often accessible for free or with a personal credit card), the offerings were adopted by consumers and small businesses before pushing into mid-sized and large enterprise space.[5] This is the primary differentiator from other Service Oriented Architecture offerings.

Segment 2

Raw Foods

Raw foodism (or rawism) is a lifestyle promoting the consumption of un-cooked, un-processed, and often organic foods as a large percentage of the diet. Raw foodists typically believe that the greater the percentage of raw food in the diet, the greater the health benefits. Raw foodism or a raw diet is usually equated with raw veganism in which only raw plant foods are eaten,[1] but other raw foodists emphasize raw meat and other raw animal products.[2] Depending on the type of lifestyle and results desired, raw food diets may include a selection of raw fruits, vegetables, nuts, seeds (including sprouted whole grains such as gaba rice), eggs, fish (such as sashimi), meat (such as carpaccio), and non-pasteurized/non-homogenized dairy products (such as raw milk, raw milk cheese, and raw milk yogurt). Raw foodists can be divided between those that advocate raw vegetarianism or raw veganism, and those that advocate a raw omnivorous diet.

Adherents of raw foodism believe that consumption of uncooked foods encourages health benefits.

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ilivetoday podcast 02.16.2010

Posted on February 18, 2010. Filed under: blog star, diabetes cure, ilivetoday, socialnetworking | Tags: , , , , |

ilivetoday podcast 02.16.2010
We cover topics :
Raw Foods the source of Life “YOU ARE WHAT YOU EAT!”

Click here to download:

invite20100217T072000.ics (2 KB)

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Cloud computing, Thinking Outside the Box

Posted on January 15, 2010. Filed under: Cloud computing, internet intergration, web browser | Tags: , , , |



Cloud computing, Thinking Outside the Box

Cloud computing is Internet– (“cloud-“) based development and use of computer technology (“computing“).[1] In concept, it is a paradigm shift whereby details are abstracted from the users who no longer need knowledge of, expertise in, or control over the technology infrastructure “in the cloud” that supports them.[2] Cloud computing describes a new supplement, consumption and delivery model for IT services based on Internet, and it typically involves the provision of dynamically scalable and often virtualized resources as a service over the Internet.[3][4]

The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.[5] Typical cloud computing providers deliver common business applications online which are accessed from a web browser, while the software and data are stored on servers.

These applications are broadly divided into the following categories: Software as a Service (SaaS), Utility Computing, Web Services, Platform as a Service (PaaS), Managed Service Providers (MSP), Service Commerce, and Internet Integration.[6]



[edit] Comparisons

Cloud computing can be confused with:

  1. Grid computing — “a form of distributed computing, whereby a ‘super and virtual computer’ is composed of a cluster of networked, loosely coupled computers acting in concert to perform very large tasks”
  2. Utility computing — the “packaging of computing resources, such as computation and storage, as a metered service similar to a traditional public utility, such as electricity“;[7]
  3. Autonomic computing — “computer systems capable of self-management“.[8]

[edit] Characteristics

In general, cloud computing customers do not own the physical infrastructure, instead avoiding capital expenditure by renting usage from a third-party provider. They consume resources as a service and pay only for resources that they use. Many cloud-computing offerings employ the utility computing model, which is analogous to how traditional utility services (such as electricity) are consumed, whereas others bill on a subscription basis. Sharing “perishable and intangible” computing power among multiple tenants can improve utilization rates, as servers are not unnecessarily left idle (which can reduce costs significantly while increasing the speed of application development). A side-effect of this approach is that overall computer usage rises dramatically, as customers do not have to engineer for peak load limits.[9] In addition, “increased high-speed bandwidth” makes it possible to receive the same response times from centralized infrastructure at other sites.

[edit] Economics

Cloud computing users can avoid capital expenditure (CapEx) on hardware, software, and services when they pay a provider only for what they use. Consumption is usually billed on a utility (resources consumed, like electricity) or subscription (time-based, like a newspaper) basis with little or no upfront cost. Other benefits of this time sharing-style approach are low barriers to entry, shared infrastructure and costs, low management overhead, and immediate access to a broad range of applications. In general, users can terminate the contract at any time (thereby avoiding return on investment risk and uncertainty), and the services are often covered by service level agreements (SLAs) with financial penalties.[10][11]

According to Nicholas Carr, the strategic importance of information technology is diminishing as it becomes standardized and less expensive. He argues that the cloud computing paradigm shift is similar to the displacement of electricity generators by electricity grids early in the 20th century.[12]

Although companies might be able to save on upfront capital expenditures, they might not save much and might actually pay more for operating expenses. In situations where the capital expense would be relatively small, or where the organization has more flexibility in their capital budget than their operating budget, the cloud model might not make great fiscal sense. Other factors impacting the scale of any potential cost savings include the efficiency of a company’s data center as compared to the cloud vendor’s, the company’s existing operating costs, the level of adoption of cloud computing, and the type of functionality being hosted in the cloud.[13][14]

[edit] Architecture

The majority of cloud computing infrastructure, as of 2009[update], consists of reliable services delivered through data centers and built on servers. Clouds often appear as single points of access for all consumers’ computing needs. Commercial offerings are generally expected to meet quality of service (QoS) requirements of customers and typically offer SLAs. [15] Open standards are critical to the growth of cloud computing, and open source software has provided the foundation for many cloud computing implementations.[16]

[edit] History

The Cloud is a term that borrows from telephony. Up to the 1990s, data circuits (including those that carried Internet traffic) were hard-wired between destinations. Then, long-haul telephone companies began offering Virtual Private Network (VPN) service for data communications. Telephone companies were able to offer VPN-based services with the same guaranteed bandwidth as fixed circuits at a lower cost because they could switch traffic to balance utilization as they saw fit, thus utilizing their overall network bandwidth more effectively. As a result of this arrangement, it was impossible to determine in advance precisely which paths the traffic would be routed over. The cloud symbol was used to denote that which was the responsibility of the provider, and cloud computing extends this to cover servers as well as the network infrastructure.

The underlying concept of cloud computing dates back to 1960, when John McCarthy opined that “computation may someday be organized as a public utility“; indeed it shares characteristics with service bureaus that date back to the 1960s. In 1997, the first academic definition was provided by Ramnath K. Chellappa who called it a computing paradigm where the boundaries of computing will be determined by economic rationale rather than technical limits.[17] The term cloud had already come into commercial use in the early 1990s to refer to large Asynchronous Transfer Mode (ATM) networks.[18]

Loudcloud, founded in 1999 by Marc Andreessen, was one of the first to attempt to commercialize cloud computing with an Infrastructure as a Service model.[19] By the turn of the 21st century, the term “cloud computing” began to appear more widely,[20] although most of the focus at that time was limited to SaaS, called “ASP’s” or Application Service Providers, under the terminology of the day.

In the early 2000s, Microsoft extended the concept of SaaS through the development of web services[citation needed]. IBM detailed these concepts in 2001 in the Autonomic Computing Manifesto, which described advanced automation techniques such as self-monitoring, self-healing, self-configuring, and self-optimizing in the management of complex IT systems with heterogeneous storage, servers, applications, networks, security mechanisms, and other system elements that can be virtualized across an enterprise.

Amazon played a key role in the development of cloud computing by modernizing their data centers after the dot-com bubble, which, like most computer networks, were using as little as 10% of their capacity at any one time just to leave room for occasional spikes. Having found that the new cloud architecture resulted in significant internal efficiency improvements whereby small, fast-moving “two-pizza teams” could add new features faster and easier, Amazon started providing access to their systems through Amazon Web Services on a utility computing basis in 2005.[21] This characterization of the genesis of Amazon Web Services has been characterized as an extreme over-simplification by a technical contributor to the Amazon Web Services project.[22]

In 2007, Google, IBM, and a number of universities embarked on a large scale cloud computing research project.[23] By mid-2008, Gartner saw an opportunity for cloud computing “to shape the relationship among consumers of IT services, those who use IT services and those who sell them”,[24] and observed that “[o]rganisations are switching from company-owned hardware and software assets to per-use service-based models” so that the “projected shift to cloud computing … will result in dramatic growth in IT products in some areas and in significant reductions in other areas.”[25]

In July 2008, HP, Intel Corporation and Yahoo! announced the creation of a global, multi-data center, open source test bed, called Open Cirrus [26], designed to encourage research into all aspects of cloud computing, service and datacenter management. Open Cirrus partners include the NSF, the University of Illinois (UIUC), Karlsruhe Institute of Technology, the Infocomm Development Authority (IDA) of Singapore, the Electronics and Telecommunications Research Institute (ETRI), the Malaysian Institute for Microelectronic Systems (MIMOS ), and the Institute for System Programming at the Russian Academy of Sciences (ISPRAS).

Despite efforts (such as US-EU Safe Harbor) to harmonize the legal environment, as of 2009[update], providers such as Amazon cater to major markets (typically the United States and the European Union) by deploying local infrastructure and allowing customers to select “availability zones.”[27] Nonetheless, concerns persist about security and privacy from individual through governmental levels (e.g., the USA PATRIOT Act, the use of national security letters, and the Electronic Communications Privacy Act‘s Stored Communications Act). More risks are mentioned in Seven Technical Security Myths of the Cloud

On January 13, 2010, HP and Microsoft announced [28] an agreement to invest $250 million over the next three years to significantly simplify technology environments via cloud computing. The two companies will collaborate on an engineering roadmap for converged application platforms, comprehensive virtualization solutions and integrated management offerings to advance cloud computing.

[edit] Legal issues

In March 2007, Dell applied to trademark the term “cloud computing” (U.S. Trademark 77,139,082) in the United States. The “Notice of Allowance” the company received in July 2008 was cancelled in August, resulting in a formal rejection of the trademark application less than a week later.

In November 2007, the Free Software Foundation released the Affero General Public License, a version of GPLv3 intended to close a perceived legal loophole associated with free software designed to be run over a network. Founder and president, Richard Stallman has also warned that cloud computing “will force people to buy into locked, proprietary systems that will cost more and more over time”.[29]

[edit] Key characteristics

  • Agility improves with users’ ability to rapidly and inexpensively re-provision technological infrastructure resources.[30]
  • Cost is claimed to be greatly reduced and capital expenditure is converted to operational expenditure[31]. This ostensibly lowers barriers to entry, as infrastructure is typically provided by a third-party and does not need to be purchased for one-time or infrequent intensive computing tasks. Pricing on a utility computing basis is fine-grained with usage-based options and fewer IT skills are required for implementation (in-house).[32]
  • Device and location independence[33] enable users to access systems using a web browser regardless of their location or what device they are using (e.g., PC, mobile). As infrastructure is off-site (typically provided by a third-party) and accessed via the Internet, users can connect from anywhere.[32]
  • Multi-tenancy enables sharing of resources and costs across a large pool of users thus allowing for:
    • Centralization of infrastructure in locations with lower costs (such as real estate, electricity, etc.)
    • Peak-load capacity increases (users need not engineer for highest possible load-levels)
    • Utilization and efficiency improvements for systems that are often only 10–20% utilized.[21]
  • Reliability improves through the use of multiple redundant sites, which makes cloud computing suitable for business continuity and disaster recovery.[34] Nonetheless, many major cloud computing services have suffered outages, and IT and business managers can at times do little when they are affected.[35][36]
  • Scalability via dynamic (“on-demand”) provisioning of resources on a fine-grained, self-service basis near real-time, without users having to engineer for peak loads. Performance is monitored, and consistent and loosely-coupled architectures are constructed using web services as the system interface.[32]
  • Security could improve due to centralization of data[37], increased security-focused resources, etc., but concerns can persist about loss of control over certain sensitive data, and the lack of security for stored kernels[38]. Security is often as good as or better than under traditional systems, in part because providers are able to devote resources to solving security issues that many customers cannot afford.[39] Providers typically log accesses, but accessing the audit logs themselves can be difficult or impossible. Furthermore, the complexity of security is greatly increased when data is distributed over a wider area and / or number of devices.
  • Sustainability comes about through improved resource utilization, more efficient systems, and carbon neutrality.[40][41] Nonetheless, computers and associated infrastructure are major consumers of energy.[42]
  • Maintenance cloud computing applications are easier to maintain, since they don’t have to be installed on each user’s computer. They are easier to support and to improve since the changes reach the clients instantly.

[edit] Layers

[edit] Clients

See also category: Cloud clients

A cloud client consists of computer hardware and/or computer software that relies on cloud computing for application delivery, or that is specifically designed for delivery of cloud services and that, in either case, is essentially useless without it.[43] For example:

[edit] Application

See also category: Cloud applications

A cloud application leverages cloud computing in software architecture, often eliminating the need to install and run the application on the customer’s own computer, thus alleviating the burden of software maintenance, ongoing operation, and support. For example:

[edit] Platform

See also category: Cloud platforms

A cloud platform (PaaS) delivers a computing platform and/or solution stack as a service, generally consuming cloud infrastructure and supporting cloud applications. It facilitates deployment of applications without the cost and complexity of buying and managing the underlying hardware and software layers.[50][51] For example:

[edit] Infrastructure

See also category: Cloud infrastructure

Cloud infrastructure (IaaS) is the delivery of computer infrastructure, typically a platform virtualization environment, as a service.[52] For example:

[edit] Servers

The servers layer consists of computer hardware and/or computer software products that are specifically designed for the delivery of cloud services.[43] For example:

[edit] Architecture

Cloud computing sample architecture

Cloud architecture,[53] the systems architecture of the software systems involved in the delivery of cloud computing, comprises hardware and software designed by a cloud architect who typically works for a cloud integrator. It typically involves multiple cloud components communicating with each other over application programming interfaces, usually web services.[54]

This closely resembles the Unix philosophy of having multiple programs each doing one thing well and working together over universal interfaces. Complexity is controlled and the resulting systems are more manageable than their monolithic counterparts.

Cloud architecture extends to the client, where web browsers and/or software applications access cloud applications.

Cloud storage architecture is loosely coupled, often assiduously avoiding the use of centralized metadata servers which can become bottlenecks. This enables the data nodes to scale into the hundreds, each independently delivering data to applications or users.

[edit] Types by visibility

Cloud computing types

[edit] Public cloud

Public cloud or external cloud describes cloud computing in the traditional mainstream sense, whereby resources are dynamically provisioned on a fine-grained, self-service basis over the Internet, via web applications/web services, from an off-site third-party provider who shares resources and bills on a fine-grained utility computing basis.[32]

[edit] Hybrid cloud

A hybrid cloud environment consisting of multiple internal and/or external providers[55] “will be typical for most enterprises”.[56] A hybrid cloud can describe configuration combining a local device, such as a Plug computer with cloud services. It can also describe configurations combining virtual and physical, colocated assets—for example, a mostly virtualized environment that requires physical servers, routers, or other hardware such as a network appliance acting as a firewall or spam filter.[57]

[edit] Private cloud

Private cloud and internal cloud are neologisms that some vendors have recently used to describe offerings that emulate cloud computing on private networks. These (typically virtualisation automation) products claim to “deliver some benefits of cloud computing without the pitfalls”, capitalising on data security, corporate governance, and reliability concerns. They have been criticized on the basis that users “still have to buy, build, and manage them” and as such do not benefit from lower up-front capital costs and less hands-on management[56], essentially “[lacking] the economic model that makes cloud computing such an intriguing concept”.[58][59]

While an analyst predicted in 2008 that private cloud networks would be the future of corporate IT,[60] there is some uncertainty whether they are a reality even within the same firm.[61] Analysts also claim that within five years a “huge percentage” of small and medium enterprises will get most of their computing resources from external cloud computing providers as they “will not have economies of scale to make it worth staying in the IT business” or be able to afford private clouds.[62] Analysts have reported on Platform’s view that private clouds are a stepping stone to external clouds, particularly for the financial services, and that future datacenters will look like internal clouds.[63]

The term has also been used in the logical rather than physical sense, for example in reference to platform as a service offerings[64], though such offerings including Microsoft‘s Azure Services Platform are not available for on-premises deployment.[65]

[edit] Types of services

Services provided by cloud computing can be split into three major categories[66]:

[edit] Infrastructure-as-a-Service (IaaS)

Infrastructure-as-a-Service(IaaS) like Amazon Web Services provides virtual servers with unique IP addresses and blocks of storage on demand. Customers benefit from an API from which they can control their servers. Because customers can pay for exactly the amount of service they use, like for electricity or water, this service is also called utility computing.

[edit] Platform-as-a-Service (PaaS)

Platform-as-a-Service(PaaS) is a set of software and development tools hosted on the provider’s servers. Developers can create applications using the provider’s APIs. Google Apps is one of the most famous Platform-as-a-Service providers. Developers should take notice that there aren’t any interoperability standards (yet), so some providers may not allow you to take your application and put it on another platform.

[edit] Software-as-a-Service (SaaS)

Software-as-a-Service (SaaS) is the broadest market. In this case the provider allows the customer only to use its applications. The software interacts with the user through a user interface. These applications can be anything from web based email, to applications like Twitter or

[edit] Cloud Service Level Agreements (SLAS)

Most subscribers of a cloud service may feel as though they are getting into an arrangement where it appears as though vendors create the SLAs for their own protection against litigation, with minimal assurances to a tenant.

IT managers can focus on the following SLA tips with a vendor:

1) Data Protection: where there is a clear definition as to who will have access to the data and the levels of protection in effect for their data. Some questions that can be asked are : • How will data be encrypted? • How will compliance be addressed? • What are the levels of access control? • Will there be sub-contractors or third party providers processing the data? • Where are backups stored? • How is the data center secured? • What happens to the data if service providers are switched? • What processes are in place to mitigate legal inquiries about a customer’s data? • How often are audits done and what types of auditing tools are in place? • What happens to my data if there is an investigation taking place on another tenant sharing services and how will you ensure my access to my data in the event of equipment seizure by federal entities? • How is data deletion handled?

2) Continuity: one has to consider what happens in the event of an outage or another related event that causes data to become unavailable.

Some questions to consider here are • How will the vendor define a services outage? • Will there be scheduled vendor downtime for maintenance etc? • Will there be an alternative vendor hot site or vendor site prepped to take on load of access in the event of a vendor outage? • Are there tools in motion which will determine the severity of a vendor outage? • How will the tenant be compensated in the event of a vendor an outage? • Define levels of redundancy in place to minimize vendor outages?

3) Costs: on cost to consider are: • How is the vendor’s fee structured and are taxes and external fees accounted for in a vendor quote? • Will there be or are there current licensing fees above and beyond stated vendor service fees? • Will there be any hidden or add-on costs for vendor support? • How does the vendor structure their charges? Is it based upon usage,traffic or storage limit • Does the vendor offer price protection?

[edit] Privacy, Security, and Standards Compliance

A major issue in cloud computing, especially with public clouds, is protection of user data. One concern is that cloud providers themselves may have access to customers’ unencrypted data – whether it’s on disk, in memory, or transmitted over the network. To limit this exposure, many sources recommend never giving providers access to unencrypted data or keys.[67][68] A second concern is that many public cloud providers are unable or unwilling to allow auditing of their physical or network security measures. This can preclude them, and thus their customers, from meeting standards such as the US government’s HIPAA or Sarbanes-Oxley, the European Union’s Data Protection Directive, or the credit card industry’s PCI DSS. The extent of some public clouds across multiple legal jurisdictions further complicates this issue; see “Legal Issues” for more detail. These concerns are considered key obstacles to broader adoption of cloud computing, making them areas of active research and debate among cloud computing practitioners and advocates.[69][70]

[edit] Criticism

Critics of cloud computing cite its seemingly broad and vague definition. Oracle CEO Larry Ellison observes that cloud computing has been defined as “everything that we currently do” [71][72]. Forrester VP Frank Gillett expresses similar criticism [73]. Many technologies that have been branded as “cloud computing” have existed for a long time before the “cloud” label came into existence. Examples include databases [74], load balanced on-demand web hosting services [75], network storage [75][76], real time online services [77], hosted services in general [78], etc.

[edit] See also

[edit] References

  1. ^ “Cloud Computing: Clash of the clouds”. The Economist. 2009-10-15. Retrieved 2009-11-03. 
  2. ^ Distinguishing Cloud Computing from Utility Computing
  3. ^ Gartner Says Cloud Computing Will Be As Influential As E-business
  4. ^ Gruman, Galen (2008-04-07). “What cloud computing really means”. InfoWorld. Retrieved 2009-06-02. 
  5. ^ The Internet Cloud
  6. ^
  7. ^ “It’s probable that you’ve misunderstood ‘Cloud Computing’ until now”. TechPluto.
  8. ^ What’s In A Name? Utility vs. Cloud vs Grid
  9. ^ Cloud Computing: The Evolution of Software-as-a-Service
  10. ^ Forrester’s Advice to CFOs: Embrace Cloud Computing to Cut Costs
  11. ^ Five cloud computing questions
  12. ^ Nicholas Carr on ‘The Big Switch’ to cloud computing
  13. ^ 1 Midsize Organization Busts 5 Cloud Computing Myths
  14. ^ Cloud Computing Savings – Real or Imaginary?
  15. ^ Buyya, Rajkumar; Chee Shin Yeo, Srikumar Venugopal (PDF). Market-Oriented Cloud Computing: Vision, Hype, and Reality for Delivering IT Services as Computing Utilities. Department of Computer Science and Software Engineering, The University of Melbourne, Australia. pp. 9. Retrieved 2008-07-31. 
  16. ^ Open source fuels growth of cloud computing, software-as-a-service
  17. ^ “Cloud computing—emerging paradigm for computing”.
  18. ^ July, 1993 meeting report from the IP over ATM working group of the IETF
  19. ^
  20. ^ Internet Critic Takes on Microsoft
  21. ^ a b Jeff Bezos’ Risky Bet.
  22. ^
  23. ^ Google and I.B.M. Join in ‘Cloud Computing’ Research
  24. ^ Keep an eye on cloud computing, Amy Schurr, Network World, 2008-07-08, citing the Gartner report, “Cloud Computing Confusion Leads to Opportunity”. Retrieved 2009-09-11.
  25. ^ Gartner Says Worldwide IT Spending On Pace to Surpass $3.4 Trillion in 2008, Gartner, 2008-08-18. Retrieved 2009-09-11.
  26. ^ Institutes Join Open Cirrus Cloud Test Bed
  27. ^ Feature Guide: Amazon EC2 Availability Zones
  28. ^ HP and Microsoft Plan to Advance Cloud computing
  29. ^
  30. ^ Infrastructure Agility: Cloud Computing as a Best Practice
  31. ^ Recession Is Good For Cloud Computing – Microsoft Agrees
  32. ^ a b c d Defining “Cloud Services” and “Cloud Computing”
  33. ^ The new geek chic: Data centers
  34. ^ Cloud Computing: Small Companies Take Flight
  35. ^ Google Apps Admins Jittery About Gmail, Hopeful About Future
  36. ^ New Resource, Born of a Cloud Feud
  37. ^ Exari: Death By Laptop
  38. ^ Encrypted Storage and Key Management for the cloud
  39. ^ Cloud computing security forecast: Clear skies
  40. ^ Google to go carbon neutral by 2008
  41. ^ What is Cloud Computing?
  42. ^ Shut off your computer
  43. ^ a b Nimbus Cloud Guide
  44. ^ Google’s Open Source Android OS Will Free the Wireless Web
  45. ^ In Sync to Pierce the Cloud
  46. ^ Microsoft demos mobile cloud sync client
  47. ^ CherryPal brings cloud computing to the masses
  48. ^ Zonbu has alluring features, price
  49. ^ GOS cloud computing
  50. ^ Google angles for business users with ‘platform as a service’
  51. ^ The Emerging Cloud Service Architecture
  52. ^ EMC buys Pi and forms a cloud computing group
  53. ^ Building GrepTheWeb in the Cloud, Part 1: Cloud Architectures
  54. ^ Cloud Maturity Is Accelerating: More Than Just Reaction To The Hype?
  55. ^ IBM Embraces Juniper For Its Smart ‘Hybrid Cloud’, Disses Cisco (IBM)
  56. ^ a b Private Clouds Take Shape
  57. ^ Blend the strengths of virtual and physical
  58. ^ Just don’t call them private clouds
  59. ^ There’s No Such Thing As A Private Cloud
  60. ^ Private cloud networks are the future of corporate IT
  61. ^ Private Cloud Computing: The Only Thing Real so Far is the Desire
  62. ^ Million-Dollar Private Clouds
  63. ^ From Grid to Cloud (
  64. ^ Google opens private cloud to coders
  65. ^ Microsoft Nixes Private Azure Clouds
  66. ^ Cloud computing services
  67. ^ Faith-based IT doesn’t work in the cloud
  68. ^ Cloud Computing and the Constitution
  69. ^ Security Is Chief Obstacle To Cloud Computing Adoption, Study Says
  70. ^ Are security issues delaying adoption of cloud computing?
  71. ^ Larry Ellison – What The Hell Is Cloud Computing?
  72. ^ Oracle’s Ellison nails cloud computing
  73. ^ Cloud Computing is Hyped and Overblown, Forrester’s
  74. ^ Voice recognition gets “cloudy,” but is it the “new touch”?
  75. ^ a b The Rackspace Cloud™ Hosting Products
  76. ^ A trip into the secret, online ‘cloud’
  77. ^ Defining “Cloud Services” – an IDC update
  78. ^ What is cloud computing?

[edit] Bibliography

  • David S. Linthicum: Cloud Computing and SOA Convergence in Your Enterprise: A Step-by-Step Guide, Addison-Wesley Professional, ISBN 0-13-600922-0
  • George Reese: Cloud Application Architectures: Building Applications and Infrastructure in the Cloud, O’Reilly, ISBN 0-596-15636-7
  • John Rhoton: Cloud Computing Explained: Implementation Handbook for Enterprises, Recursive Press, ISBN 0-9563556-0-9
  • John Rittinghouse and James Ransome: Cloud Computing: Implementation, Management, and Security, CRC, ISBN 1-4398-0680-2
  • Toby Velte, Anthony Velte and Robert Elsenpeter: Cloud Computing, A Practical Approach, McGraw-Hill Osborne Media, ISBN 0-07-162694-8

[edit] External links

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